About Us 

(800) 798-7201

(847) 244-7050 Park City, IL

​(702) 433-7390 Las Vegas​, NV

Since 1981, Frisby Performance Tire has proudly supported sport car enthusiasts, competitors and manufactures with high end competition tires. A family based company created by two cousins, Robert Schaefer and Michael Frisby have invested their life's work into creating a quality company that can provide great service, and top of the line products. Since the late sixties, Robert and Mike have been involved in the automotive business, whether its working on cars or working at a local tire dealer. Their passion eventually lead them into racing and developing Frisby Performance Tire.

Frisby Performance/Sierra Tire specializes in competition tires for the road racing market and is currently a distributor for Pirelli, Avon and Toyo Tire. Hoosier  tires are also available at our two locations. With over thirty years of personal expertise in professional motorsports industry, we are able to provide knowledge and recommendations to our customers along with tires services at each scheduled track event. We currently are the sole tire supplier for professional race series such as Blancpain GT World Challenge America, Porsche Trophy West USA, Air-Cooled Cup USA, Porsche Club of America, Lamborghini Super Trofeo, Ferrari Challenge, International GT, Pacific F2000, & Pirelli Trans-Am Series. Being a family business, we believe we should treat our customers like family and we value our reputation as an honest hardworking company.